Online Media Relations
Action Global Communications offers integrated Internet communications and marketing services by cooperating closely with specialists in website design and programming, search engine optimization, banner campaigns, mobile marketing and online CRM-programmes.
However, there is more to the internet than being just a marketing channel for direct-to-the-consumer activities and a new marketplace for trade.
From a public relations perspective the Internet has become an additional and very important 24/7 channel for distributing news, creating awareness and interest as well as expressing, shaping and influencing opinion.
Action Global Communications’ consultants help clients on three continents to monitor and analyse news portals, blogs, chat rooms, corporate sites and online media. They identify the opinion trends, emerging issues and related news that could impact a client’s business. At the same time they distribute the clients’ news to the right online media, evaluate the potential of a CEO’s or company’s blog, create links to or cooperation with the blogging community, assess the need to populate chat rooms with experts and interconnect online trends with traditional media. It is not a science. It is a simple extension of existing channels. You just have to understand and utilise it. And be online.
