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Olympiakos Star Josh Childress Signs with Action Hellas

Josh Childress, former NBA star and the newest member of Olympiakos basketball team, has signed an agency agreement with Action Global Communications Hellas through 2010.

The contract covers public relations and sports marketing services in Greece and throughout Europe. Action Hellas will work with Childress’s basketball agent, Jim Tanner of Williams & Connolly, in seeking endorsement and publicity opportunities for Childress. Action Hellas will build Childress’s profile in Greece and seek marketing opportunities with leading Greek and European brands. The agency will also seek speaking opportunities for Childress, and will implement a comprehensive media relations programme.

“I’m excited to be working with Action Hellas, one of the preeminent PR agencies in Greece,” said Childress. “The agency will identify and deliver new marketing and promotional opportunities for me in Greece and throughout Europe.”

“This valuable cooperation with Josh Childress, a star athlete in the US and in Europe, comes at a time when communication agencies’ creativity and effectiveness are constantly being evaluated,” said Spyros Kouroupis, General Manager of Action Hellas. “This contract is proof that during hard times, communication is still the best means for establishing and building brand development opportunities.”