Description: The Kingdom of Bahrain is a borderless island country in the Persian Gulf. Saudi Arabia lies to the west and Qatar is to the south across the Gulf of Bahrain.
Climate: Arid; mild, pleasant winters; very hot, humid summers.
Capital: Manama
Population: 718,306 (July 2008 est.)
Ethnic Diversity: Bahraini 62.4%, non-Bahraini 37.6%.
Languages: Arabic (official), English, Farsi, Urdu.
Economy: With excellent communication and transportation facilities, Bahrain has numerous multinational firms with businesses in the Gulf Petroleum production and refining. This accounts to over 60% of Bahrain’s exports and over 70% of government revenues (11% of GDP). Aluminium is Bahrain’s second major export after oil. Bahrain is setting itself up to be the banking hub of the Middle East with focus on Islamic banking and is competing on an international scale with Malaysia as a worldwide banking centre. In August 2006 Bahrain and the US implemented a Free Trade Agreement (FTA), the first FTA between the US and a Gulf state.
Action Global Communications Bahrain
Established in 2002, Action Bahrain has fast established a reputation as one of the island’s most innovative and results-driven public relations consultancies.
In the few years since its inception Action Bahrain has grown to manage an impressive mix of local and international clients.
Action Bahrain has extensive experience in the Kingdom’s financial, insurance and telecommunications sector and has been adding to its diverse client base year on year.
• Ahli United Bank
• Airmiles
• BAE Systems
• British Airways
• Elaf Bank
• First Investment Bank
• Futurebank
• Ithmaar Bank
• MENA Telecom
• Rolls Royce
• Oxford Business Group
• UK Trade + Investment
Ahli United Bank sign landmark agreement with the International Finance Organisation, the private sector arm of the World Bank Group
Objectives:
• To coordinate the public relations surrounding the signing ceremony of a landmark loan agreement between AUB and the IFC, the private sector arm of the World Bank Group.
• The signing marked the IFC’s largest investment in the Middle East region to date and this had to be communicated to the regional media.
• Broadcast and print publications from across the Middle East region were required to attend
Challenges:
• To communicate that this was the IFC’s largest investment into the ME region to date and why the IFC selected AUB to partner with in making this investment
• To raise media awareness of what the IFC do in the region and promote the economic activities of emerging Arab countries like Yemen, Egypt, Oman, Iraq.
Results:
• Raised media awareness of the IFC and its activities in the ME region through focused 1:1 interviews and briefing sessions with the media.
• Media from across the GCC were represented at the signing ceremony and press conference
• Generated positive coverage spanned across the Middle East and included broadcast, print and radio
• Positioned AUB as the region’s leading, integrated financial group through leveraging its partnership with the IFC.
Road 1217, Villa 549, 1st Floor, Flat 11, Block 312, P.o Box 21806
Gufool, Kingdom of Bahrain
Phone / Fax: +973 17 234553/ +973 17 234557
Bushra AlKhour
bushra.k@actionprgroup.com
mobile: +973 39161049
