Description: The Republic of Croatia is located in southeast Europe. It borders the Adriatic Sea to the west, with Slovenia And Hungary to the north, Serbia to the northeast, Bosnia and Herzegovina to the east and Montenegro to the far southeast.
Climate: Mediterranean along the Adriatic coast with mild winters and dry summers, and Continental inland with hot summers and cold winters.
Capital: Zagreb
Population: 4,453,500 (2008 estimate)
Ethnic Diversity: 89.9% Croat / 4.5% Serb / 5.9% other (including Bosniak, Hungarian, Slovene, Czech and Roma).
Languages: Croatian (official)
Economy: Once one of the wealthiest of the Yugoslav republics, Croatia's economy suffered badly during the 1991-95 war. However, since 2000, the country’s economy has shown a marked improvement, with moderate but steady GDP growth between 4% and 6% led by a rebound in tourism and credit-driven consumer spending. Inflation over the same period has remained tame and the currency, the kuna, stable. The country’s EU accession process is expected to accelerate fiscal and structural reform.
Since 2006, Action Global Communications operates in Croatia and Bosnia & Herzegovina through its respected partner agency Maksima communications. Based in Zagreb, the agency offers a full range of public relations and media services, as well as crisis and event management, strategic counseling, education and training workshops, and lobbying.
• B.net
• British Airways
• Microsoft
• OMV
• Quaestus Private Equity Fund
Support to consortium “Third time lucky” (Tele2)
Objectives:
• To launch Tele2
• To create media and public interest in Tele2 activities
• To create a positive image for the company
Challenges:
• Tele2 was almost unknown
• A very strong duopoly already existed in the mobile telecommunications market
• Less services/products
• Slow network rollout
Results:
• Tele2 has become a household name in Croatia and has quickly taken over a huge share of the market
• Price leadership
Client satisfaction:
“Tele2 has had a fruitful co-operation with Maksima komunikacije since the very start of our operations in Croatia. Even before we started our commercial operations here, Maksima's involvement was crucial in supporting us when we applied for the GSM license, securing excellent media coverage and providing seamless, trouble-free communications with journalists during the process. Maksima was key to our good communication with journalists during our launch campaign and in many of our later campaigns. The staff at Maksima has always been available and responded in a very timely manner.”
SLAVKO GAZIĆ, TELE2
Iblerov trg 9
Zagreb, Croatia
Phone: +385 1 455 2227
Fax: +385 1 455 2228
Drazena Lejo, Country Manager
