Description: The Republic of Hungary is in the Carpathian Basin of Central Europe bordered by Austria, Slovakia, Ukraine, Romania, Serbia, Croatia and Slovenia.
Climate: Temperate; cold, cloudy, humid winters; warm summers.
Capital: Budapest
Population: 9,930,915 (2008 estimate)
Ethnic Diversity: 92.3% Hungarian / 1.9% Roma / 5.8% Other.
Languages: Hungarian (official)
Economy: A member of the European Union (2004), Hungary is experiencing an economic growth of 2.1% (2007 est.). The country’s services sector accounts for 64 % of GDP, while its industry accounts for 33 % and agriculture just for 3 %. Foreign ownership of and investment in Hungarian firms are widespread, with cumulative foreign direct investment totaling more than $60 billion since 1989.
Action Global Communications established a joint venture in Hungary in 2007, with its partner agency Heller Consulting, a public relations agency that provides full PR services including media relations, consulting, events, sponsorships and corporate publications/films, etc. With a client base ranging from IT, Logistics, FMCG and Real Estate, Heller Consulting is very diversified. It serves not only large multinational customers such as OMV Corporate, Boehringer Ingelheim and local enterprises, but also works in the not-for-profit sector.
Csilla OLÁH Ms – Managing Director
Csilla OLÁH, co-founder and owner of Heller Consulting, has been working in PR since 1996. She gained her experience in local multinational PR agencies as Account Manager for clients in the IT/telecommunication and the FMCG sector, including Ericsson, HP, Sun Microsystems, Oracle, Unilever, Eli Lilly, Danone and Cisco.
At Heller Consulting, Csilla also works as an Account Director for Epicor Software Hungary (affiliate of Epicor Software Corporation, Irvine, USA), for Road Parcel (affiliate of the Austrian Post), LCP Systems (Mio PDA and PNA distributor) and for OMV.
Her responsibilities include the daily operation of the company, as well as event organization and media relations.
Csilla began her professional career in the financial sector, and continued with different marketing positions. She holds a degree in Foreign Trade and is a postgraduate Economist.
• OMV
• Premium Outlets Center
• Premium Trading
• Qualiditor
• Régens
• VELUX
Create a stylish, modern image for Mio PDA and PNA devices on the local market to attract the younger generation (summer 2007)
Objectives:
• To position Mio as a stylish, trendy device
• To reach the younger generation
• To distinguish the product from competitors’
Challenges:
• Mio’s main competitors are strong international brands, e.g. Nokia, LG
• The company did not want to use any direct advertising
• To come up with a fun campaign – without depreciating the brand
• The campaign was scheduled for the summertime, when many people were away from the main towns, on vacation.
Results:
• By creating a ‘fun’ campaign and focusing on Hungary’s most popular summer festivals and events, we were able to directly influence over 300,000 young people.
• The unusual ‘fun’ activities received very positive feedback from festival participants and organizers, and attracted extensive media interest and coverage.
• Product sales have shown excellent results, far exceeding the client’s expectations.
1024 Budapest, Káplár utca 7., fsz/2.
Phone / Fax: +36 1 349 3772, mob: +36 20 436 7101
Csilla OLÁH Ms, Managing Director
olah.csilla@hellercom.hu
