Description: Located in the Middle East, northwest of Saudi Arabia, The Hashemite Kingdom of Jordan is strategically placed at the head of the Gulf of Aqaba, with Israel and the West Bank to the west, Syria to the north and Iraq to the east.
Climate: Mostly arid desert to the east with hot summers and cool winters. Temperate in the northern high areas with occasional winter snowfalls.
Capital: Amman
Population: 6,053,193 (2007 estimate)
Ethnic Diversity: 98% Arab / 1% Circassian / 1% Armenian.
Languages: Arabic (official) / English is widely spoken in the main towns.
Economy: Jordan may be a small country with few natural resources but its progressive king, Abdullah II, has taken some broad long-term reforms in order to improve living standards. Jordan’s exports have increased significantly under a free-trade accord with the US and Jordanian Qualifying Industrial Zones (QIZ), which allow the export of goods duty free to the US. The government has recently (2008) ended subsidies for petroleum and other consumer goods in an effort to control the budget.
Action Global Communications Jordan was established in 1992.
The pioneer for public relations in Jordan, Action was the first company there to specialize in media and communications services, offering its high-profile, new economy clients, strategic consultations, planning, and reputation and crisis management.
• Over fifteen years of experience, we expanded into offering a full and complete range of public relations and communications services.
• Action PR provides media relations services (press conferences, media gatherings, full media coverage for events, and media monitoring)
• Corporate Social Responsibility (CSR) is a fundamental value for companies that seek to build their reputation on strong relationships; therefore Action PR provides companies and establishments with CSR plans and initiatives to wield awareness and responsibility with communities.
• BEAT
• Cisco
• CMS School
• Emaar
• Esense
• Globitel
• Grand Hyatt Amman
• Haier
• Imperial Palace
• The European Commission
Schools.com (2001-2005)
Action proposed that Coca-Cola participate in Jordan’s drive, spearheaded by their Majesties’ King Abdullah II and Queen Rania, to induce an IT revolution in Jordan by helping modernize the country’s educational system. Coca-Cola, together with others in the private sector, agreed to do so by donating modern computers to local schools. The aim was to create a “Computers for Schools” Network of corporate members that would coordinate its efforts with the Ministry of Education (MOE)
Objectives
• To position Coca Cola in Jordan as a socially responsible corporation through the donation of much-needed modern computers to local schools.
Challenges
• To initiate a long-term (3-5 years) programme of equipping schools with the computer labs needed to expand IT literacy and enhance computer instruction.
• Establish a “Computers for Schools” Network of corporate members interested in helping local schools.
• Create a long-term partnership between the private sector and the MOE in modernizing the school system.
Results
• The unprecedented scope of this public/private partnership has made a significant contribution to the teaching and learning needs of students and educators in Jordan.
• Coca Cola has more than exceeded its goal of becoming a socially responsible corporation in Jordan.
P.O Box 5047, Amman 11183, Jordan
Tel: +962 6 461 0070
Nabil Hijazin, Managing Partner
