Research & Audits
In each market we are well positioned to access all relevant databases that have an impact on our clients’ market position and/or reputation.
If and when appropriate, Action works with external market and opinion research institutes to commission tailor-made research amongst defined target audiences. It is part of the agency’s portfolio to develop and design research questionnaires, with a specific focus on communication-needs, utilizing tools like online interviews, focus groups, representative omnibus-polls or telephone interviews. Results are analysed, evaluated and presented within the framework of the strategy development.
If short-term activities are required, telephone audits amongst key stakeholder groups provide interesting insights into the opinion trends and perceptions that need to be taken in consideration when defining strategies and developing messages.
