Strategic Media Relations
Media Relations are often regarded as a Public Relations commodity. Not so at Action Global Communications. Every tool, be it a press event, press release or journalist trip, every feature article or photo caption serves a purpose: to convey strategically-important messages to defined target audiences with media as the channel and journalists as the funnel. Only when messages are in sync with agreed communications strategies and selected tools meet the requirements of journalistic standards as well as local idiosyncrasies, does Action feels comfortable to enter the news and opinion market on behalf of a client.
Action Global Communications is inspired by the challenge of delivering results that positively contribute to a client’s needs - be it in Dubai, Kiev, Prague, Cairo, Karachi or Vilnius - in over 40 markets on three continents.
Press Conferences & Media Events
Our experience in the turnkey organisation of media events is unparalleled in the regions. Over the years we have organised hundreds of press conferences across three continents. Each event is treated on its individuality and merit. Whether it’s a product or service launch, or the introduction of new technologies, the presentation of financial results or the appointment of a new senior director, we create, develop and implement bespoke events to reflect the character of each occasion. From selecting an appropriate venue to ensuring targeted media attendance and guaranteed media coverage containing the desired key messages, Action Global Communications puts its own reputation as collateral for your press event’s success.
Press Releases & Feature Writing
Press release writing is an art we have mastered in more than 27 different languages across our network. Most of our people have strong journalistic backgrounds that enable them to quickly and efficiently produce highly newsworthy press releases that please even the most demanding editors. Our knowledge of the media industry, the ability to write in a journalistic style, and our targeted approach guarantees high media penetration rates. Together with our clients, we carefully research the subject matter of each story and then input local/regional industry information and statistics. This attention to detail makes our press releases coveted material for the media across our network’s reach.
If press release writing is an art, feature writing is a talent; and Action Global Communications boasts abundant talent across its network. Developing features for clients that the local media will buy into, has become second nature to our writers. Our people are not only highly trained to research and structure their stories, but also have the talent to create press material most editors would be prepared to pay for. Again, our targeted approach and knowledge of the local media is essential in helping us create tailor-made features for individual publications.
Interviews and background briefings
While press releases and features set the tone, one-to-one interviews give our clients the opportunity to analyse their key messages and address their audiences in a more detailed and strategic way. Our unmatched media relations, cultivated in each country individually over the years, provides us with the insight required to organise meetings with journalists who need to know more about our clients and their activities. A combination of media contacts, media expertise and knowledge of industry issues of each of the markets we operate in helps our teams to select the appropriate media and brief our clients.
Speech writing & corporate presentations
Behind every great speech ever delivered by world leaders throughout the course of history, there has been a talented speech-writer. We believe that every time a client delivers a speech at a seminar, a trade conference, or even at his company’s New Year's party, there is always a captive audience ready to receive a series of key messages. We pride ourselves in having the ability to produce speeches that set media agendas, instigate debate amongst journalists and introduce industry issues to newspaper and magazine readers under the umbrella of our clients’ key marketing or commercial messages.
Speaking Opportunities
While speech writing is an inherent quality in our corporate culture, the ability to inform our clients on potential speaking engagements that match their specific objectives is the result of well-structured internal mechanisms and downright common sense. We constantly update our extensive database of region-wide industry-specific upcoming events, which enables us to advise our clients on speaking opportunities at seminars, conferences, forums and trade events. Our events’ database spans over 44 countries and offers clients a unique, proactive marketing tool.
Press Trips
Press trips are our forté and a great way to establish and maintain dialogue with our clients’ target media. Probably one of the world’s most experienced press trip organisers, Action has organised trips for thousands of journalists from around the world. We follow a strategic approach to select the appropriate group of media for each individual press trip and prepare the ground for significant media coverage. We are involved every step of the way, from the organisation of visas and airline tickets, hotel accommodation and activities at destination, to escorting the press and providing them with bespoke press material.
Online Media Relations
Action Global Communications offers integrated Internet communications and marketing services by cooperating closely with specialists in website design and programming, search engine optimization, banner campaigns, mobile marketing and online CRM-programmes.
However, there is more to the internet than being just a marketing channel for direct-to-the-consumer activities and a new marketplace for trade.
From a public relations perspective the Internet has become an additional and very important 24/7 channel for distributing news, creating awareness and interest as well as expressing, shaping and influencing opinion.
Action Global Communications’ consultants help clients on three continents to monitor and analyse news portals, blogs, chat rooms, corporate sites and online media. They identify the opinion trends, emerging issues and related news that could impact a client’s business. At the same time they distribute the clients’ news to the right online media, evaluate the potential of a CEO’s or company’s blog, create links to or cooperation with the blogging community, assess the need to populate chat rooms with experts and interconnect online trends with traditional media. It is not a science. It is a simple extension of existing channels. You just have to understand and utilise it. And be online.
Media Enquiry Centre
Action Global Communications functions as an extension of our clients’ in-house communications outfits. Our offices across the region provide a media enquiry centre service, which is renowned for respecting the media’s tight deadlines and for the dissemination of accurate and to-the-point feedback to journalists’ requests. We achieve that by our clients’ trust in our ability and our commitment to deliver.
