Description: Located in the Middle East, the United Arab Emirates border the Gulf of Oman and the Persian Gulf, between Oman and Saudi Arabia.
Climate: Desert: Very hot, dry summers and short, mild winters. Cooler in the eastern mountains.
Capital: Abu Dhabi
Population: 4,444,011 note: based on a 2005 census that included a significantly higher estimate of non-citizens than previous estimates.
Ethnic Diversity: 19% Emirati / 23% other Arab and Iranian / 50% South Asian / 8% other expatriates (Westerners and East Asians).
Languages: Arabic (official), Persian, English, Hindi, Urdu.
Economy: Since the discovery of oil in the UAE more than 30 years ago, the UAE has undergone a profound transformation from an impoverished region of small desert principalities to a modern state with a high standard of living. The government has increased spending on job creation and infrastructure expansion and is opening up utilities to greater private sector involvement. The UAE's strategic plan for the next few years focuses on diversification and creating more opportunities for nationals through improved education and increased private sector employment.
Action UAE was established in 1993.
Award-winning Action UAE is Action Global Communications’ Middle East hub and is one of the Gulf’s most innovative and results-driven public relations consultancies.
Headquartered at Dubai Media City, the heart of the region’s media and communications industry, Action UAE orchestrates local, regional and Pan-Arab campaigns on behalf of many local and international clients.
The multi-faceted and multi-lingual Action UAE team, numbers around 30 consultants whom collectively have many decades of combined experience operating in the Middle East. It is drawn from a diversity of agency backgrounds and industry experience – where each and every one is involved in the day-to-day delivery of client programmes.
The team's make-up mirrors the multi national composition of the Gulf region and comprises English and Arabic speaking consultants, all of whom possess exceptional contacts within the region’s media and business community. Through this combination of international communications skills and local experience, we have amassed a diverse portfolio of industry expertise over a wide spectrum of sectors including aviation, arts & culture, travel & tourism, real estate, finance, oil & gas, IT, sports and FMCG.
David Baker – General Manager
David has worked in PR in the Middle East region for more than 25 years, the majority of them in international communications consultancies in Bahrain and the UAE. He has extensive experience across a wide range of business sectors and types of public relations ranging from aviation, travel & tourism, logistics, B2B, FMCG, consumer healthcare, IT and telecommunications, retail banking, CSR and crisis communications.
INTERNATIONAL CORPORATE BRANDS:
• BAE Systems
• British Airways
• OMV
• Oxford Business Group
• Rolls-Royce Motor Cars
CORPORATE BRANDS:
• Abu Dhabi Aircraft Technologies
• Abu Dhabi Golf Club
• Abu Dhabi Tourism Authority (ADTA)
• Abu Dhabi Gold Championship
• Abu Dhabi Adventure Challenge
• Adobe Systems Inc.
• Ahli United Bank
• Air Miles
• Al Ain International Aerobatics Championships
• Al Aqili Furnishings
• Arabian Travel Market (Reed Exhibitions)
• Bel Swiss Hotels
• Bonhams
• BP-Ford Abu Dhabi World Rally Team
• Broadway Malayan Architects
• CNS
• Dlala Real Estate
• Dubai Airshow
• Dubai World Central
• Future Bank
• Goodyear
• Hempel paints
• Ithmar Bank
• Ithmar Capital
• Jacky's Electronics
• KPMG
• Metropolis (NBK Fashion)
• NBK Fashion
• Omniyat Holdings, Omniyat Properties, Omniyat Investment Management
• Qatar Steel
• Qatari Business Women Forum (QBWF)
• Royal Jet
• SAS (Scandinavian Airlines)
• Shaikh Holding
• Shell
• The News Group
• The Rezidor Hotel Group Middle East
• Tourism Development & Investment Company (TDIC), Abu Dhabi
MCS/Action
Dubai Media City
Building No. 8, Office 410
PO Box 20970
Dubai, UAE
Tel: +971 4 390 2960
Fax: +971 4 390 8161
